Spiritual Principles _ Network Marketing

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 Personal development is one of the most powerful messages resonating throughout the network marketing industry.  It is at the core of many business opportunity presentations and a part of every success story. But because personal development is such a subjective and intangible outcome, much of the academic literature on the network marketing industry tends to ignore or substantially minimize this aspect of the business.  But one cannot consider the network marketing industry in a comprehensive way without recognizing this unique and consistent element.

Most network marketing organizations emphasize the importance of personal development as an element of business success.  The recognized leaders and up-and-comers in every organization tend to speak about how their participation in the “business” helped them to develop stronger and better personal traits and habits and how those traits, in turn, transformed them into individuals with integrity and character. I have observed many marketing representatives evolve from ordinary people into extraordinary individuals of palpable personal character.

For many newcomers, network marketing provides their first exposure to a broad range of self-help authors, motivational speakers and performance experts.  By following the recommendations and examples of more senior representatives and leaders, these representatives discover a whole new world of personal development tools, products and resources.

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