History of Direct Selling _Team Radiant Stars

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  • In 1886-MLM business has evolved in the USA during the year 1886 with the establishment of Avon.
  • In 1925– During this year, the direct sales volume increased to around 300 to 500 million USD.
  • Between 1940 and 1960– Many companies emerged based on the concept of multi-level marketing or network marketing.
  • In 1970-New products are being focussed on widening the MLM business. Product categories like wellness products, household products, food items started evolving to attract potential customers.
  • Between 1990 and 1996-Many major MLM companies like Avon, Amway, Tupperware extended their service globally to build massive customers for their MLM business. They started their MLM business in India, Korea, China.
  • This is how MLM business enters India. Now we will look into the growth of network marketing in 2020 in India by analyzing the up and down of the  previous years.

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