What’s Network Marketing?

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Network marketing is a popular method of business and an alternative form of product distribution.[1] The traditional method of distributing products to customers is one we’re all pretty familiar with. Products are manufactured somewhere, then sent to a distributor who sends it to stores to be brought by customers. Its relatively straightforward and lots of people profit along the way. However, network marketing provides a different system.

With network marketing the distribution is done through a network of agents who market the products to other individuals. These agents may have other people under their leadership who market goods to others. Profit is made via direct sales and distribution of the products.

“Wait. Is this a….?” I know what you’re thinking. “Pyramid scheme”, right? While they are admittedly similar systems, there is one crucial difference.

Pyramid schemes focus on the money being made through the recruitment of others. These people may be duped into thinking that through the pyramid scheme they will easily find their fortune, when really they are just the means for others to make money. With network marketing the focus is on selling and distributing the products- not the recruiting of others.

It can be such an effective system that some very well-known companies operate and sell their products through network marketing. One of the most well-known examples of this is Tupperware.

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